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Kristi Ross


Kristi Ross is the co-CEO and President of dough, Inc. dba tastytrade (“tastytrade”), the most-watched

online financial network making finance fun and actionable. tastytrade recently launched a new

brokerage firm, tastyworks. The collective offering focuses on empowering the do-it-yourself investor to

engage more with their finances, through the unique combination of content, technology and fees. Ms.

Ross also co-hosts the show Bootstrapping in America, where she interviews innovative entrepreneurs.

Previously, Ms. Ross was the CFO of thinkorswim Group as a private company where she led numerous

mergers, acquisitions and integration. thinkorswim sold to TD Ameritrade for $750M in 2009. Prior to

thinkorswim, Ms. Ross was CFO of Automated Trading Desk Specialists, a stock specialist on the

Chicago Stock Exchange. Ms. Ross started her career in public accounting, specializing in financial

services industry clientele including individual traders, proprietary, market makers, specialists, discount

brokerage and advisory firms and has been in and around the trading business for more than 25 years.

As co-CEO and President of tastytrade, Ms. Ross has been honored as the Illinois Technology

Association CityLights’ Prominent Tech Woman, the Moxie Awards’ Woman in Tech, Entrepreneur of the

Year by Ernst & Young, James Haugh Award and has been named to Innovate Finance Global Women

in Fintech Powerlist, Crain’s Chicago’s Tech 50, the Techweek 100 list and Chicago Business Journal’s

Women of Influence list. Ms. Ross has spoken at Techweek, WiSTEM, Ms. Tech and Woman 2.0 and

Chicago Ideas Week and has been featured by prominent publications such as Fortune, Chicago

Tribune, and Crain’s Chicago. In addition, Ms. Ross is an active board member of companies in the

technology as well as the trading industry, is an active member of the ChicagoNEXT Fintech Council of

World Business Chicago, board member of CEC/1871 and an Economic Club of Chicago member.

Philanthropic passions include Midtown Educational Foundation, Rock the Street Wall Street,

Entrepreneur Leaders in Philanthropy, EveryHandCounts.