As a startup, your first customers have very few incentives to trust you or to return for further purchases. Why should they? You still need to establish your image as a brand and build a faithful following. Until then, you’ll have to work extra hard to earn repeat customers. In this guest post, Manish Dudharejia, Founder and President of E2M Solutions, shares a few tips on how you can establish brand loyalty with your first customers.
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