Starting a business can be the hardest journey taken in life. While most of the conversations center around outside funding to make that journey easier, it can be worth exploring funding the business with customer revenue. Even though it is not as sexy, it can often lead to a more sustainable business. In this guest post, 1871 alumnus Jamie Johnson — Founder and CEO of Verde Energy Efficiency Experts, which helps companies find, implement, and maintain energy-efficient solutions, shares his insights on how you can effectively bootstrap your company.
[Read more…] about Bootstrapping: The Chicago Way to Grow Your Startup