As technology evolves, so do consumer demands; Consumers expect convenient and entertaining shopping experiences customized to their lifestyle. The retail industry is becoming increasingly reliant on technology to improve how, where and what customers are shopping for, creating not only a more efficient experience, but also resulting in more sustainable practices. With greater data insights, the retail industry is able to exceed these consumer demands and expectations.
This month’s Tech Talk will look at:
- The changing retail landscapes
- What is frictionless retail?
- Tech Solutions that improve the B2B and B2C experiences
- Digital Twin, Web 3.0 and the Future of Shopping
Moderator- Kate Schaefer is an Author and Associate Professor of Instruction at Columbia College Chicago. Prior to teaching, she worked throughout the fashion industry, including roles in visual merchandising for Nordstrom, Coach and Mark Shale, wholesale sales, retail events and promotions, and promotional marketing. She has spoken at national and international conferences, contributed to fashion publications, and authored the textbook Swipe, Scan, Shop: Interactive Visual Merchandising.
Kate received her Master’s in Business Administration from DePaul University’s Kellstadt Graduate School of Business and B.A. from Indiana University.
Panelist- Asna Khan is a business savvy and energetic Product professional with over ten years of experience specializing in product development, product strategy, and leadership.
She is the Head of Product for Fit:Match, an Augmented Reality-powered apparel match platform on a mission to revolutionize the fashion industry through data science to deliver increased relevance and satisfaction for shoppers, improve retail economics and help brands as a whole make significant strides toward sustainability.
Panelist- Melisa McNally is a results-driven Marketing Executive with over 15 years of omnichannel luxury fashion experience. She is the former Senior Director of Marketing for HUGO BOSS and Ralph Lauren. Melissa excel’s in creating and executing 360 marketing campaigns. Her background includes strategic planning, brand building, business development, digital marketing, customer experience, CRM, and creative direction. She is currently consulting for Zachery Prell, Baccarat, and Chris Collins fragrances.
Melissa is on the advisory board for the fashion/tech company, Touché. Touché is a social shopping application that brings together a community of fashion lovers, discovering their style, shopping with friends, and sharing their inspiration.
Panelist – Steve McLean With a background in human psychology and a long history of assisting Fortune 500 CPG companies, Steve leads ReadySet in helping clients explore the logical, practical and emotional factors that drive retail. Guided by deep retail knowledge, ReadySet provides a comprehensive immersive virtual reality platform enabling collaborative creation and insights mining across multi-disciplinary functions for manufacturers and retailers.
Panelist – Adam Wisniewski Adam serves as CEO of EX3 Labs, an experience design and digital innovation studio that helps some of the world’s largest organizations deliver impactful experiences to their customers and workforce. In his 17+ years in the IT space, Adam has helped over a dozen large enterprises design, prototype, and develop innovative and user-centric digital solutions. Adam specializes in Human-Computer Interaction and User Experience Design with a focus on holographic technology, mixed and augmented reality, computer vision, and conversational interfaces.