I’ve been struggling for a while now in trying to make some sense of how we should manage social sharing as a viable marketing tool and also as another critical communication channel for our businesses. Content marketing is here to stay, but–notwithstanding the myths of virality– it doesn’t happen by itself, no one can make it happen for you, and it almost never happens overnight. (See The Trouble With Social Media .) Nonetheless, while no one knows what makes a mega-viral hit, some players have emerged who can help you press your winning bets, amplify the impact of the “stories” that sell, and use your always finite resources in ways that will get you the most bang for your buck.
[Read more…] about Smart Sharing Isn’t Simple–Learn the Right Approach