Building the Right Narrative and Messaging

06/29/2022 9:30 am – 11:00 am CST
  • Early Stage
  • Growth Stage

Tell me about your company. What is it? Why does it exist? And for who?

Telling your own company story is harder than you might think. But a powerful narrative might be the most important piece to have perfected as it influences everything from how you approach investors, to making important hiring decisions, to securing media coverage, and more. Join us for part one in a series of workshops; the “Building Your Narrative and Messaging Workshop” led by Glenn Eden, Executive Vice President, Corporate Affairs and Jeff Immel, Executive Creative Director at Weber Shandwick.

Attendees will walk away with:

  • A better articulation of what your company does and why it does it
  • Messaging constructs that can be tailored to various audiences
  • Ways to activate your narrative and begin telling your story

Breakfast will be served. All attendees will need to show proof of COVID 19 vaccination to enter 1871. 

Presented by:

Register Below

Speakers

Glenn Eden, Executive Vice President, Corporate Affairs, Weber Shandwick

A seasoned veteran at Weber Shandwick for over two decades, Glenn is responsible for the creation and implementation of strategic PR, corporate reputation and executive visibility plans for technology, financial services, manufacturing and government clients.

Glenn is the board chair of Choose Chicago, the City of Chicago’s tourism and convention marketing arm. He is also a board member of World Business Chicago. Glenn also serves on the Illinois Institute of Technology’s Computer Science Department Advisory Board.

Jeff ImmelExecutive Creative Director, Weber Shandwick

Jeff is a channel-agnostic creative with more than 20 years of experience leading some of the largest and most iconic brands in the world.

Named to PR Week’s 40 under 40 in 2017, Jeff has lead creative across a range of different accounts including Kellogg’s, Mars, MilkPEP, Harley-Davidson and General Motors. Prior to joining Weber Shandwick, Jeff spent time at Leo Burnett/Arc Worldwide and DraftFCB. His varied experience includes work across television, print, digital, social and direct for clients such as Oreo, Maytag, M&M’s, Blackberry, Coca-Cola, Motorola and many more.