| Event Start Date: September 19, 2024 | Event End Date: September 19, 2024 | Event Venue: |
The imminent end of cookies. Major changes to iOS 14. Privacy-enhancing technologies in both the browser and OS. Everywhere you look, identity disruption rooted in privacy and data protection concerns is upending the digital advertising industry. Instead of holding tight to the status quo, it’s time to understand why things are changing, what is changing, and the frameworks for thinking about how to harness the change.
Join us as Alex Cone speaks about the portfolio of standards IAB Tech Lab is introducing to help and how they fit in to the bigger picture, and hear from Shawn Riegsecker as he shares his perspective on how these changes are healthy for the industry.
You’ll learn:
- How consumers are rethinking privacy and data concerns
- How identity disruption is changing the status quo
- What frameworks marketers can use to harness this change
- Our outlook on the future of digital advertising
Register for this event.
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Featuring
Alex Cone
Senior Director, Product Management, IAB Tech Lab
Shawn Riegsecker
Chief Executive Officer & Founder, Centro
