Sweet Success: Founder Chat with Candace Nelson, Founder of Sprinkles Cupcakes

11/10/2022 5:00 pm – 7:00 pm CST
  • Corporate
  • Early Stage
  • Growth Stage
Event Start Date:
June 17, 2024
Event End Date:
June 17, 2024
Event Venue:

In her debut book, Sweet Success: A Simple Recipe to Turn your Passion into Profit, Candace Nelson, founder of Sprinkles Cupcakes, dives in for the first time to her recipe for success. 

She outlines the steps to “baking” a globally beloved brand, to help the next wave of founders to do so as well. 

Join 1871 CEO Betsy Ziegler for an intimate conversation with Candace about the steps she took to get started, the key ingredients and steps to success, scaling successes and challenges, mistakes and pivots, and lasting lessons that have taken her through subsequent business ventures.  


  • 5:00 – 5:15pm: Arrival and networking 
  • 5:15pm – 6:00pm: Fireside chat between Betsy and Candace
  • 6:00 – 6:20pm: Q&A
  • 6:20 – 7:00pm: Networking and refreshments

Attendees are invited – but not required – to purchase Sweet Success prior to arrival here, or purchase a copy at the event.

This event will take place at 1871. All attendees will be asked to show proof of full COVID-19 vaccination and photo ID to enter, to align with 1871’s vaccination policy. Light refreshments and Sprinkles Cupcakes to be served. 

Register Below


Candace Nelson is a serial entrepreneur, a New York Times bestselling author, Wall Street Journal contributor and an expert in turning one’s passion into a profitable business. Her book, Sweet Success: A Simple Recipe For Turning Your Passion Into Profit will be published by HarperCollins Leadership on November 8, 2022. Candace Nelson revolutionized the baking industry when she left a career in finance to start Sprinkles, the world’s first cupcake bakery and Cupcake ATM.

Nelson followed with the launch of Pizzana, a growing chain of Michelin Bib Gourmand-awarded pizzerias leading the third wave of pizza in the US. She continues to expand her portfolio of investments with CN2 Ventures and lives in Los Angeles with her husband, two sons, and Norwich terrier, Willy.

Betsy Ziegler, CEO at 1871.

A lifelong problem solver, people leader, and learner, Betsy is the CEO of 1871, the #1 ranked private incubator in the world inspiring and supporting hundreds of entrepreneurs and innovators solving some of the world’s most important problems. Before joining 1871, she served as the Chief Innovation Officer, and the Associate Dean Degree Programs and Dean of Students at the Kellogg School of Management at Northwestern University. Prior to Kellogg, she was a principal in McKinsey & Company’s Chicago office. She is a leader on multiple for-profit and nonprofit boards and is an investor in many young tech companies. 

Every day for the last 20+ years, Betsy has had the opportunity to help other people be successful – clients, students, and now entrepreneurs and innovators. She is often described as a dot connector and her favorite thing to do is help people unlock their own potential. 

Raised in Milwaukee as a Cubs fan, Betsy is a collector of unusual experiences, has circled the globe solo, is a maniacal Ohio State Buckeye football fan, and is a proud mom to her young son Charlie.