The Next Evolution: Key Learnings from XR Failures | AWE Nite Chicago

03/01/2023 5:30 pm – 8:30 pm CST

3 hours

  • Early Stage
  • Growth Stage
Event Start Date:
June 17, 2024
Event End Date:
June 17, 2024
Event Venue:

The definition of failure is an inability to achieve a defined goal. In some cases the goal itself may have been the problem, in others the attempted solution, still others were simply bad timing. One thing that has been clearly demonstrated is that failure is a valuable teacher. XR technology has no shortage of commercial “failures.” From Nintendo’s Virtual Boy of the 1990’s to Google Glass of 2012, there are plenty of examples of what some may consider VR & AR failures. Some would consider these technologies and attempts to be the key learning experiences that inform our current capabilities and market approaches to virtual and augmented reality. Is “The Metaverse” a term that will shape our collective future, or a passing fad to be ridiculed in years to come?

Join us March 1st for The Next Evolution: Key Learnings from XR Failures as we explore the AR & VR technology iterations that have shaped our current understanding. Experienced professionals with long histories in immersive technology will tell the stories and explore the risks that had to be taken to bring us to where we are today. How does our current environment and technology adoption inform how these capabilities and adoptions will expand tomorrow? Come and get your questions answered by the people that are directly shaping the future. Onward and upward.

Physical & Virtual Venues: 

1871 | 222 W Merchandise Mart Plz | Suite 1212

For our Physical Venue, 1871 can be found in Suite 1212 on the 12th floor of theMART, which is located on the North side of the river between Wells and Orleans. For easy access, enter through the Orleans entrance on the west side of theMART and take those elevators to the 12th floor. 

Virbela | Virtual Environment |

For our Virtual Venue, we will be using Virbela‘s Open Campus to host the program. We suggest that you download, set-up, get familiar with the Virbela program and environment prior to the program, as we will be unable to provide support during the event.

The virtual environment resembles a physical space, so you will be able to talk with other attendees during open networking both before and after the presentations. The sound is spatialized, so if at any point it feels too loud, feel free to move your conversation to another part of the room where there are less people.

Live Stream |

People can join by watching the scheduled live stream where we will field questions from!

Presented by: 

Register for this event.

Registration for this event is available on an external site. By clicking on the Register button, you will be leaving this site and registering on

What’s the Format:

We begin with informal networking and then start the stage portion promptly at 6:15pm CDT. There will be a handful of presentations before we move on to answer audience questions and then finish with more networking. We keep it simple and informal – this program is about you, our members, and not the host or presenters. Come and get your questions answered, take your next step into immersive technology.

We will be serving the Revolution (Beer), cold!

  • 5:30-6:00 PM Technology Demonstrations & Networking
  • 6:15-6:30 PM Introductions & Welcome Message
  • 6:30-7:10 PM Panelist Presentations
  • 7:10-7:45 PM Panel Discussion with Q&A
  • 7:45-8:30 PM More Networking & Technology Demo


Matthew Wren will be moderating the discussion in person. Matt is the CTO for BUNDLAR and founder of The Next Evolution event series and VRAR Chicago.

Caroline Dennis will be hosting the virtual portion in Virbela. Caroline is an entrepreneur, startup advisor, and advocate from and XRWomen.