|Event Start Date:
August 2, 2023
|Event End Date:
August 2, 2023
In the future, Immersive Technologies like Augmented and Virtual Reality are likely to become even more integrated into marketing strategies. Advancements in technology, such as improved hardware, better tracking capabilities, and more sophisticated content creation tools, will further enhance the immersive experiences. As these technologies become more accessible and affordable, we can expect to see a wider adoption across industries. AR and VR will continue to play a vital role in shaping the future of marketing by providing brands with powerful tools to connect with consumers on a deeper level, create memorable experiences, and differentiate themselves in a crowded marketplace.
Join us on August 2nd to hear from experts on The Next Evolution of Marketing through the use of immersive technologies.
Physical & Virtual Venues:
1871 | 222 W Merchandise Mart Plz | Suite 1212
For our Physical Venue, 1871 can be found in Suite 1212 on the 12th floor of theMART, which is located on the North side of the river between Wells and Orleans. For easy access, enter through the Orleans entrance on the west side of theMART and take those elevators to the 12th floor.
Virbela | Virtual Environment | virbela.com/download
For our Virtual Venue, we will be using Virbela‘s Open Campus to host the program. We suggest that you download, set-up, get familiar with the Virbela program and environment prior to the program, as we will be unable to provide support during the event.
The virtual environment resembles a physical space, so you will be able to talk with other attendees during open networking both before and after the presentations. The sound is spatialized, so if at any point it feels too loud, feel free to move your conversation to another part of the room where there are less people.
Live Stream | facebook.com/VRARChicago/live_videos
People can join by watching the scheduled live stream where we will field questions from!
Register for this event.
Registration for this event is available on an external site. By clicking on the Register button, you will be leaving this site and registering on eventbrite.com.
What’s the Format:
We begin with informal networking and then start the stage portion promptly at 6:15pm CDT. There will be a handful of presentations before we move on to answer audience questions and then finish with more networking. We keep it simple and informal – this program is about you, our members, and not the host or presenters. Come and get your questions answered, take your next step into immersive technology.
We will be serving the Revolution (Beer), cold!
- 5:30-6:00 PM Technology Demonstrations & Networking
- 6:15-6:30 PM Introductions & Welcome Message
- 6:30-7:10 PM Panelist Presentations
- 7:10-7:45 PM Panel Discussion with Q&A
- 7:45-8:30 PM More Networking & Technology Demo
Matthew Wren will be moderating the discussion in person. Matt is the CTO for BUNDLAR and founder of The Next Evolution event series and VRAR Chicago.
Leslie Marshall is Chief Marketing Officer at Mesmerise. Leslie will focus on how to showcase the Mesmerise story and brand and identify opportunities to drive innovation and revenue. True to the future of work, Mesmerise is a global company with team members in 8 countries. Prior to joining Mesmerise, Leslie spent sixteen years at Morningstar, most recently serving as the Head of Experiential Marketing. Leslie serves on the board of directors of the American Marketing Association – Chicago chapter as President.
Keith Soljacich serves as the Head of Innovation for the Publicis Media Content & Innovation (PMCI) team, a center of excellence at Publicis Groupe leading the strategic integration of emerging media technologies with the next-gen content and experiences that power transformative brand experiences across global agencies.
Terry Proto is an experienced entrepreneur with a professional background in creative media in the US, Europe, and Asia. In 2015, when VR/AR exploded onto the scene, Terry saw the potential in a growing creative market whose professionals would need help with strategic and business advice. Since then Terry founded his XR Business Consulting agency and the leading VR/AR showcase and community: VirtualRealityMarketing.com
Lauren Lemieux Founder – Mostly Misfits
What do you do when you have a brilliantly creative team with tons of talent and ideas but no platform to bring them to life? You start a club…or a business I guess…that’s us, Mostly Misfits.
XR technology is at the core of Mostly Misfits , but your capabilities expand far beyond that.