The Next Evolution of Retail & Ecommerce | AWE Nite Chicago

06/07/2023 5:30 pm – 8:30 pm CST

3 hours

  • Early Stage
  • Growth Stage
Event Start Date:
June 7, 2023
Event End Date:
June 7, 2023
Event Venue:

One of the more common consumer uses of immersive technology are augmented reality product placement and virtual try-on capabilities used in ecommerce. Join us June 7th to learn about what we should expect in the near future and from those defining the best practices in The Next Evolution of Retail & Ecommerce.

Let’s face it, we buy things every day. How we buy, what we buy, where we buy, and who we buy from is what drives the retail and ecommerce industries. Like most industries, immersive technologies – virtual reality (VR) and augmented reality (AR) – have a lot to offer the retail industry. VR can enable consumers to shop from the comfort of their homes, exploring virtual stores, visualizing products in 3D, and viewing hundreds or thousands of products without the need to travel physically from one location to another. AR allows for cell phone, computer, or even smart mirror based virtual try-on of everything from eye glasses to clothes to makeup, or contextually placing furniture or art in the physical space where it will exist following a purchase. Beyond just the sale or purchase, some companies are offering AR & VR based tutorials on how to install, assemble, use, or troubleshoot products following a purchase as well. There’s even XR based brand engagement activities helping to keep consumers connected to the brands they love.

How do you like to shop? Do these innovations reel you in or set you reeling? Join the conversation about VR & AR: The Next Evolution of Retail & Ecommerce – something we are all experts at: how we (want to) consume items in the modern day. 

Physical & Virtual Venues: 

1871 | 222 W Merchandise Mart Plz | Suite 1212

For our Physical Venue, 1871 can be found in Suite 1212 on the 12th floor of theMART, which is located on the North side of the river between Wells and Orleans. For easy access, enter through the Orleans entrance on the west side of theMART and take those elevators to the 12th floor. 

Virbela | Virtual Environment |

For our Virtual Venue, we will be using Virbela‘s Open Campus to host the program. We suggest that you download, set-up, get familiar with the Virbela program and environment prior to the program, as we will be unable to provide support during the event.

The virtual environment resembles a physical space, so you will be able to talk with other attendees during open networking both before and after the presentations. The sound is spatialized, so if at any point it feels too loud, feel free to move your conversation to another part of the room where there are less people.

Live Stream |

People can join by watching the scheduled live stream where we will field questions from!

Presented by: 

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What’s the Format:

We begin with informal networking and then start the stage portion promptly at 6:15pm CDT. There will be a handful of presentations before we move on to answer audience questions and then finish with more networking. We keep it simple and informal – this program is about you, our members, and not the host or presenters. Come and get your questions answered, take your next step into immersive technology.

We will be serving the Revolution (Beer), cold!

  • 5:30-6:00 PM Technology Demonstrations & Networking
  • 6:15-6:30 PM Introductions & Welcome Message
  • 6:30-7:10 PM Panelist Presentations
  • 7:10-7:45 PM Panel Discussion with Q&A
  • 7:45-8:30 PM More Networking & Technology Demo


Matthew Wren will be moderating the discussion in person. Matt is the CTO for BUNDLAR and founder of The Next Evolution event series and VRAR Chicago.

Caroline Dennis will be hosting the virtual portion in Virbela. Caroline is an entrepreneur, startup advisor, and advocate from and XRWomen.