Winning in Social: How to Break through the Noise

12/06/2022 10:00 am – 11:00 am CST
  • Early Stage
  • Growth Stage

Too many social media platforms, and not enough time. Should you be focusing on Instagram? TikTok? Pinterest? YouTube? Maybe even BeReal? And what should you do about Twitter?

Event Start Date:
June 17, 2024
Event End Date:
June 17, 2024
Event Venue:

Hear the answers to these questions and more in part two of our workshop series; ‘Winning in Social: How to Break through the Noise’ led by Eric Petersen, Head of Social & Emerging Platform Strategy and Glenn Eden, Executive Vice President, Corporate Affairs at Weber Shandwick.

Why Attend? 

  • Hear the latest about our crowded social media landscape and get actionable advice on the platforms and places you should be focusing on in 2023.
  • Understand the superpowers of foundational platforms (Instagram, TikTok, YouTube) and learn about emerging places to explore for your brand (BeReal, Discord, and others)
  • Get inspired by best-in-class examples of brands winning and breaking through, and how you can tailor these learnings to your brand
All attendees will need to show proof of COVID 19 vaccination to enter 1871. 

Presented by:

Register Below


Glenn Eden, Executive Vice President, Corporate Affairs, Weber Shandwick

A seasoned veteran at Weber Shandwick for over two decades, Glenn is responsible for the creation and implementation of strategic PR, corporate reputation and executive visibility plans for technology, financial services, manufacturing and government clients.

Glenn is the board chair of Choose Chicago, the City of Chicago’s tourism and convention marketing arm. He is a member of the University of Illinois School of Information Sciences Dean’s Innovation Council. Glenn also serves on the Illinois Institute of Technology’s Computer Science Department Advisory Board.

Eric Petersen, Head of Social & Emerging Platform Strategy, Weber Shandwick

Eric is a passionate marketer with a reputation for building breakthrough digital strategies for global consumer and corporate brands.

As a Vice President, Platform Strategy, Eric is a digital strategy expert that designs breakthrough digital brand campaigns for Fortune 500 clients across multiple verticals. Previous to Weber Shandwick, he led social strategy at Ogilvy Chicago building integrated campaigns for SC Johnson, Motorola, Corona Light, Modelo, and the Chicago White Sox. Prior to Ogilvy, he led social strategy at Digital Royalty in Las Vegas and worked with a portfolio of Hilton Hotels brands, and the LPGA. Eric has also held global positions at multiple hospitality companies, including Caesars Entertainment and the Hard Rock in Las Vegas where he led digital strategy for their resorts.