Is your company’s offering obviously awesome? If not, it might be time to revisit your product positioning.

Toronto-based April Dunford wrote about this topic in her book “Obviously Awesome,” which ParkerGale’s Paul Stansik rated the best business book a couple years back. April now works exclusively with growth-stage companies on their positioning.

“It’s really hard to do good marketing and sales without having tight positioning,” April said. Learn more about the difference between positioning and messaging, how to “fix” positioning problems, and why founders, PE firms and portfolio companies should even care about positioning in the first place.

Don’t miss this latest #PrivateEquityFuncast interview between April and ParkerGale Partner Cici Zheng.

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