Meeting business goals with upfront research & strategic insights

thoughtbot has worked with hundreds of product teams from all over the world—from individual, self-funded founders, to large multinational organizations—to design, develop, and grow their products. 

The foundation of all our work is our user-first, design-led approach to generate qualitative and quantitative research. Our Research & Strategic Insights service synthesizes a clearer picture of your customers, business, and value proposition, and equips you to make the best decisions for reaching your goals.

Gaining customer insights

Customers are the lifeblood of your business and having a deeper awareness of who they are allows you to better speak to them, find them, and serve them through your services.

Whether you are a startup looking to identify your product market fit, or an established company looking to grow or pivot, we have experience helping clients to:

• Identify & connect with your audience
• Uncover customer insights & taking smart action
• Find and acquire more customers
• Minimize customer drop off

Exploring innovation

Hoping to make innovation more than a buzzword? Innovation is about challenging norms, asking questions, and deciding whether to start something new. The best way to do that is with quality information that guides your actions. We help clients understand how innovation can help resolve important challenges like:  

• Identifying what’s holding your business back
• Finding opportunities to successfully grow your business
• Conducting a competitive analysis that generates actionable insights
• Focusing on concrete steps to scale

A key advantage of working with thoughtbot is that we use the insights to help you choose a path and actually get started.

Research is thoughtbot’s go-to tool for navigating change. Working closely with our clients, we help them uncover strategic insights to set a clear direction, and our rapid approach allows them to quickly pivot. In as little as 2 weeks, we can give you the confidence you need to make an informed decision. 

Reach out if we can help you optimize workflows, deepen relationships with customers, expand into new markets, or successfully execute a new initiative.

In the meantime, also check out the following resources that continue to share thoughtbot learnings, successes, and insights:

• Purpose Built Our curated resource center for entrepreneurs.
• Our blog covering topics on product management, design & development.
• Giant Robots, our podcast covering entrepreneurial success stories.
• Digital Transformation Consultation, free 30 minute session to connect with our team to discuss a potential project, pain point, or idea.
• Office Hours, free sessions to connect with one of our designers or developers on a particular challenge.